we are STRATEGIC
creatives
Human Relations Studio®, an independent branding, strategy, and design studio based in Sydney, goes beyond the surface to create iconic, purposeful brands.
HRs was founded on a shared passion for art, design, innovation, collaborations & good hustle.
We’re Led by senior brand identity professionals who value human-centred design, we work with a network of creative legends, specialist resources and expert connections.
Our core Team
CLAIRE
MUELLER
CHIEF STRATEGY OFFICER
art strategist, part aestheticist, Claire has a unique perspective on strategy with experience spanning brand marketing, media, production, PR and creative. She thinks about brand perception from all angles, knows what really makes an impact when evolving a purposeful business and uses data to inform, not destroy, ideas. Claire has worked across fashion, clinical health, lifestyle and tech in the UK and Australia, and runs her own brand ACID.FLWRS.
JOEL
WASSERMAN
CHIEF CREATIVE OFFICER
Joel has a diverse background in advertising and technology, working with global brands, startups, and corporate ventures in the US and Australia. He has expertise in building businesses from the ground up and creating high-impact brands that drive conversions and deliver memorable experiences. Joel's unique perspective combines data and creativity to create brands that stand the test of time.
JONNI
5IVE
ROBOT LIAISON OFFICER
Retired 80s film star Jonni 5ive is an advanced robot with a unique personality, designed by Dr. Newton Crosby. He is driven by curiosity and a desire for knowledge, making him constantly seek new experiences. Despite his occasional impulsiveness, Jonni 5ive is fiercely loyal to those he cares about and always strives to make the world a better place. He is a true friend and ally plus he has a lot of robot connections which helps in this market.
Join us
Like our vibe want to join the network? We’re always looking for great people to work with, get in touch and introduce yourself.