our
human
approach
At Human Relations Studio®, we know that brand is the thing that connects a business to people - audience, employees, investors - and that it exists in a dynamic landscape.
We create meaningful experiences through OUR brand ikigai THINKING
1. identify
Our Brand DNA assessment identifies Purpose, Vision, Market, Product, Culture, Audience, Value and Authenticity
2. BALANCE
We balance internal and external forces for holistic brand development.
3. art vs science
Data points are important, but brands that resonate have soul - it’s the human element.
WHAT WE DO
STRATEGY
Brand Audit
Workshop Sprints
Market Research
Positioning
Naming
Key Messaging
IDENTITY
Logo Systems
Typography
Look & Feel
Verbal Direction
Motion & Sonic Direction
Brand Guidelines
ROLLOUT
Website Design
Digital Design
Brand Touchpoints
Content Planning
Brand Creative
Design Systems
HOW WE DO IT
1. DEFINE
Define clear brand strategy to develop unique perspective and market positioning.
2. CREATE
Create a strong identity to stand out and resonate with the market.
3. evolve
Craft compelling, coherent message to convey USPs and value proposition consistently.
4. DEliver
Deliver brand consistency by providing positive experiences across all touch points.